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Social Media: Connect With Your Audience

Thursday March 26, 2015

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Today it seems ridiculous not to be on social media. Everyone uses social media, from preteens to grandparents. However, there is a huge difference between being on social media and actually using social media effectively. This is especially true when it comes to using social media for business.

Believe it or not, there is an entire science behind using social media. Experts have spent time doing research, compiling data, and coming up with methods for getting the most out of your social media posts. There are infographics that lay out when you should make posts on social networks in order to get the most views. Social media scientists have worked it down to specific time frames on specific days of the week that you should be making posts. For example, they have discovered that Facebook is most active on Friday afternoons, so your post will receive the most views during this time. Consider the number of social media sites that a business uses, and things get complicated. Thankfully, there are a variety of apps out there that can help you pre-schedule posts on an assortment of social networks.

Social Media Logos

Even the best-timed social media posts are nothing without solid content. What constitutes good content on a website or in a blog article is not necessarily good social media content. A social media post needs to be interesting, engaging and to the point. On a website, you have a seemingly infinite amount of space to get your point across. If you’re creating a message for Twitter, you only have 140 characters to engage your audience.

It's easy to lose track of the "social" part of social media. You would think that advertisers would remember to consider the conversation part of being social. It is rather obvious that asking questions or commenting on an industry trend or challenge is more engaging than the 15th repost of the same product pitch. Use photos, link to other articles, link back to your product or service that solves the problem that you're talking about.

Not every social network works for every type of business. Visual platforms such as Pinterest or Instagram are great for businesses that have product to show, such as interior designers or furniture stores. Businesses who have fewer visuals to show off are probably better suited for platforms such as Facebook and LinkedIn. It’s all a matter of experimenting and seeing what works for you. Good social media strategy is a science. Like all science, the best way to learn and make progress is through trial and error. 


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