Tuesday October 20, 2015
We at ThinkTANK have always been fascinated with the "elevator pitch" that garners and effective impression, and how people look at various messages and how they react.
The majority of North Americans will quite naturally focus on an outdoor advertisement in comparison to the an advert in newspapers, TV or on the Radio, in context ti what they are doing. Whether they are stuck in traffic or waiting at the bus stop, in the bathroom.. most individuals are looking for something to pass time.
The human eye will rapidly fixate on an outdoor ad sign to help pass time and avoid boredom. This being said, positioning ads at bus stops, busy intersections and/or along highways prone to high volume can be ingenious.
It can be further effective to reach an audience with effective sign based on their likely commuter habits, such as having messages staged where the welders are commuting to do such as a industrial area with a recruitment message, the more likely relevant the advert to the relevant commuter audience the more likely the success of the campaign.
The ingredients for effectively garnering an impression are varied, from location and likelihood of the ideal audience commuting, to the actual creative being simple clean and compelling, there are many varying ingredients to success.