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Mobile Billboard Advertising

Friday February 5, 2016

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With the ever-increasing use of mobile devices (smart phones and tablets), more and more consumers are now making purchase decisions on the go. The average Canadian spends between 32 hours a month driving (Canadian Vehicle Survey 2004) and approximately 80% of all consumers are out of the home during the majority of the day, from 9 am to 3 pm (Simmons 2002 Fall study). It has been shown that mobile billboards can generate 2.5 times more attention than traditional static billboards (Perception Research Services).

What this means to you as an advertiser is that mobile billboards are one of the most effective ways to reach your potential audience. It takes on average 3 to 4 commutes passing a billboard for the audience to retain the ad’s information and to decide whether it is relevant or irrelevant. After that, the ad becomes background noise. At ThinkTANK, we move our mobile billboards every 2 to 3 days throughout a grid of high traffic locations, reaching a greater audience with the ad. This relocating ad plays upon the psychology of garnering fresh impressions by enticing commuters to look again and again thus bringing the message back to the forefront and causing the commuter to reconsider whether the ad is relevant or irrelevant.

This is why mobile billboards can be very effective and why we at ThinkTANK consider them one of the best bangs for your advertising dollar.

Not convinced yet? More food for thought on mobile advertising:

“Research indicates that truck and trailer billboard adverting achieves up to a 97% retention rate, and up to 68% of consumers make purchase decisions while in their car.”
The Arbitron National In-Car Study 2009

“96% of respondents said mobile advertisements are more effective than traditional advertisements.”
Outdoor Advertising Magazine

“94% of respondents recalled mobile billboards. Of these respondents, 80% had recall of specific ads.”
Product Acceptance and Research, Inc.

“Mobile billboards resulted in an increase in sales of 107% versus a 54% increase for static billboards.”
Product Acceptance and Research, Inc.

“Research has shown that mobile advertising can be the most effective and efficient form of outdoor adverting reaching more consumers at a lower cost per thousand impressions (CPM) than any other form of outdoor advertising."
Outdoor Advertising Association of America

 


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