SEO - Search Engine Optimization
Building Your Website's Credibility
What is SEO? To break it down, SEO is a way of ensuring that your website is easily read by search engines such as Google, Bing, or Yahoo. It also involves ensuring that there is relevant content both on the website itself and across the Internet in the form of references back to the website. All of this together contributes to having a website seen as highly relevant.
There are many different SEO techniques that can be used to help your website rank from social postings that link back to your site, to directory links that indicate to search engine that your site is highly relevant.
How companies do their SEO work is critical. There are still many companies out there who offer black hat or grey hat services, meaning that what they do is not always ethical or transparent. ThinkTANK offers ethical, transparent white hat SEO services to help your website rank properly. Every client is assessed and given a customized strategy based on their specific needs and challenges.
Successful online presence is about credibility and presenting audiences with a website they can trust. Google grades this with its own trust levels. What separates online success from failure is what shows up in search engine results, and credibility is key.
Online credibility is all about what you’re talking about, who’s talking about you, and what people are saying about you online. In Google’s eyes, credibility is built through action and interaction. These can be things such as citations, reviews, social postings, and shares or likes on social media sites. Credibility can also be built through relevant, tenured websites linking to your website or other content and social posts you have made online.
ThinkTANK offers clean, clear, transparent services for helping build your website credibility. Our team of Digital Marketing Specialists is here to put together a relevant, well thought-out strategy to meet your marketing goals and business objectives.
ThinkTANK is a certified SEO company that offers a wide variety of other digital marketing services such as pay-per-click advertising and social advertising. We offer a team of qualified, Google-certified individuals and are proud to be a fully badged Google AdWords Partner.
Link building is one of the most relevant means for Google and other search engines to determine your website’s credibility. ThinkTANK offers content creation and manual link building to ensure that you have high quality links, not just a high quantity of links, to your website to give you the results you’re looking for.
What do SEO Companies and SEO Consultants do?
Simply put, an SEO firm or consultant helps companies build a strategy in order to help their website appear on search engine results pages when relevant terms of keywords are searched. There are a few key differences in the work performed by a consultant vs the work performed by a company.
An SEO consultant will usually provide strategy, but does not normally get involved with the implementation. Consultants analyze websites’ functionality and content structure, conduct in-depth research, and utilize the top SEO tools in order to identify and recommend the best strategy for a client. Recommendations can include making on-page changes to the website, developing a keyword list and strategy to implement it, developing a proper content structure, creating social citations, and developing link building strategies.
An SEO company will usually handle everything that a consultant would, but they typically tend to be involved with the strategy implementation and execution as well. They will coordinate with copywriters, programmers, and developers in order to make changes to websites for optimization purposes. They will work on both on-page and off-page SEO. A company is ultimately responsible for meeting the clients’ goals and expectations and achieving results.
It can be difficult to differentiate between SEO consultants and SEO companies because often times they will both help create and implement strategies. Our recommendation is to choose a full service digital marketing agency to help with your SEO goals. A full service agency has the bandwidth to meet all of your needs and the expertise to provide specific recommendations based on your unique set of needs and goals.
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Top Frequently Asked Questions of SEO Experts
Are there companies that provide SEO in Alberta?
Digital marketing companies can be found in nearly every major centre across the country. In fact, there are Canadian SEO companies found from coast to coast. As most of SEO work takes place online, you can get help from a company no matter where they are based out of, whether it’s Edmonton or the United States. When searching for the best company to help you, we recommend looking for their reviews to see how happy current or past clients have been with their work.
What are the best ways to optimize my website?
Search engine optimization is a very complex process and involves a large number of tactics, all of which help optimize your site. From on-page best practices such as crafting relevant content, to creating social citations and credible links, there are a large number of ways to ensure search engines are reading your site for what it is. We recommend combining paid digital marketing with search engine optimization as a way to see results quickly and get results that will be long lasting.
What is Page Rank and is it really that important?
Google, Bing, and Yahoo do not publish their exact algorithm for page ranking. No one is exactly certain as to what the “exact science” of page rank is formulated. However, it is understood that there are a number of elements that play a role in determining page rank such as domain age, the number of credible backlinks and social citations, and the amount of relevant content on your site.
As for the importance of page rank, it is well known that the higher you appear in the search results, the more likely it is for someone to choose your website. It’s similar to the “old days” when people would use phone books to find the businesses they needed. If you open to page one and find a pizza joint, chances are that’s the place you would call.
How can social media help my SEO?
Social media provides opportunities to acquire links to your site as well as social citations, both of which are taken into consideration when it comes to page rank. Social media campaigns are growing in popularity and are an excellent compliment to an existing SEO or SEM campaign. Social media provides the unique opportunity to build a community to interact with centred around your products and services. The interaction and communication about your business and website gives search engines indications about how relevant your website really is.
How long does it take to see SEO results?
When you open a web browser and conduct a search, you will see two types of results, organic and paid. Paid results appear at the very top and very bottom of the page and are marked by a green “Ad” tag. Organic results fall in between these paid buffers. While paid advertising is a great way to place yourself in front of customers in the short term, it is greatly beneficial for businesses to invest in and SEO strategy to get placement on the first page of the search engine results. While SEO typically takes longer to product results, the amount of time varying based on a number of factors such as your current rank and the amount of competition, the results you see are long lasting.
What is a landing page?
Landing pages are web pages you direct customers to that offer easy, low friction conversion points. A good landing page will have compelling, relevant content and an opportunity for customers to convert right on the page (i.e. Buy Now, Get A Quote, Sign Up). Landing pages are often associated with paid advertising campaigns such as Google AdWords, Facebook Advertising, LinkedIn Advertising, and email campaigns because they can be customized to match the ad copy and improve the overall campaign quality score.