Responsive Web Design


Mobile Friendly Website Design Means More Conversions

How do you get more leads?

Responsive Screen Grouping

Now more than ever your target audience is researching interests and making buying decisions on mobile devices. Our websites are built using Responsive Web Design methods, providing you with a website that automatically adapts to fit your audience's device no matter what size the screen is. We create one single site that works on smartphones, tabets, laptops, desktops, and any devices in between! Regardless of what device your audience views your site on, they'll be able to easily consume your content and:

  • book an appointment,
  • fill out a form, or
  • call your office.
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What is Responsive Web Design?

Responsive web design refers to ability of a website's layout to adapt to fit the screen of various devices including smartphones, tablets, laptops, and desktop computers. This ensures that the most important information on your website can be viewed effectively on any screen size, elimiating the need to have a mobile-dedicated site in addition to a regular, desktop-dedicated site. 

 5 Reasons to Have a Responsive Website

1. More people use mobile phones than desktops. People are always on their phones. In fact, over 60% of web searches worldwide happen on mobile devices. If more than half of your potential audience is using their phones, shouldn't you want to give them the best possible browsing experience. The fact of the matter is that if your site is slow, clunky, and hard to navigate web users will abandon it right away and go elsewhere. 

2. There is only one site to maintain. The older approach was that companies would make 2 different sites; one for desktops and one for mobile devices. The problem here is that any time you want to update your content, you have to do it twice. Responsive web design gives you the advantages of having a mobile site, without the extra work and added time to maintain it. 

3. It's good for your organic SEO. One of the more recent updates to Google's search algorithm in 2015 had to do with whether or not sites were mobile-friendly. Those that weren't mobile friendly risked losing their place in Google's mobile search results. As more of the web audience flocks to their mobile devices, Google and other search engines continue to place more weight on mobile-friendliness. 

4. Target users ready to take action immediately. People using their mobile phones are more likely to be searching for an immediate want or need. Up to 55% of mobile users make a purchase within an hour of browsing and up to 84% make a purchase within a day. To become part of these heavy hitting statistics, your website needs to be ready to serve customers on their mobile devices. 

5. It puts your online presence into the present-day. From the facts above it's easy to see that mobile devices are hugely important for a business' online presence. Designing a website that didn't cater to these trends would be like buying a corded landline phone for your home instead of a cell phone. It sort of works, but it has its limits. While you can choose to create or maintain a site that isn't mobile-friendly, the fact is that you are limiting your reach and potential by doing so. 

WHY WAIT? BOOK A RESPONSIVE DESIGN CONSULTATION NOW!

ThinkTANK's Website Development Process

Research

ThinkTANK Advertising & Design Inc. will begin the Research Phase where we gather the details of the requirements. We will determine exactly what is kept from the current site and what needs to be refined. We have gathered enough of this information at this point in order to prepare this proposal, but we will require more in depth collaboration with you to ensure that nothing is missed.

Design

We will produce a mock-up that is an image of the Wireframe’s layout with the skin of  branding applied to plus our interpretation of that in order to create an engaging look and feel. We will provide up to 2 revisions of this mock-up and will require a sign-off at the end of this phase. All of this will be provided using Responsive Web Design enabling the content to automatically scale based on the device being used: smartphone, tablet, laptop, desktop.

Development

We will bring the mock-up to life in this phase, producing an empty site built on top of the Content Management system. Not all elements will be fully functional at first, but stakeholders will be able to gain a sense of how the site will navigate and respond.

Content

The writing and entry of content is the lengthiest phase of the entire project. Given the number of pages on the current site totals over 100 (not counting the Project pages), there will be a notable effort required to review and update the current content. Undoubtedly, there will be new pages added, recent News and Events to add, new Projects and more. 

Testing

Once all the content has been entered, all images uploaded and all features completed, we will perform a “Soft-Launch” where key stakeholders can verify the correctness of the content for their divisions and ensure that the site is ready to be released to the general public.

Planning

We will prepare a series of documents including the Wireframes (5 page layouts), the Sitemap and the Content Strategy, and provide up to 2 rounds of revisions in order to arrive at the basis for design. Wireframes are a step above a sketch of the web site layout. They are used to determine how to layout the elements that are important to a given page template. This includes things like Menus, Banner or Slider, Side bar (left, right or none), body, images, sections, footer, and more. A Sitemap is the organizational chart for a web site and indicates the hierarchy and depth of the site. The Content Strategy is a page-by-page outline guiding the person(s) writing the content on what to write, paragraph by paragraph. It is used by whomever is writing the content, whether it is Supreme Group or ThinkTANK, to stay on track and stay organized. 

Design

We will produce a mock-up that is an image of the Wireframe’s layout with the skin of Supreme Group’s branding applied to plus our interpretation of that in order to create an engaging look and feel. We will provide up to 2 revisions of this mock-up and will require a sign-off at the end of this phase. All of this will be provided using Responsive Web Design enabling the content to automatically scale based on the device being used: smartphone, tablet, laptop, desktop.

Development

We will bring the mock-up to life in this phase, producing an empty site built on top of the Content Management system. Not all elements will be fully functional at first, but stakeholders will be able to gain a sense of how the site will navigate and respond.

Content

The writing and entry of content is the lengthiest phase of the entire project. Given the number of pages on the current site totals over 100 (not counting the Project pages), there will be a notable effort required to review and update the current content. Undoubtedly, there will be new pages added, recent News and Events to add, new Projects and more.

Testing

Once all the content has been entered, all images uploaded and all features completed, we will perform a “Soft-Launch” where key stakeholders can verify the correctness of the content for their divisions and ensure that the site is ready to be released to the general public.

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