It’s been said that there is a science behind outdoor advertising. Studies have revealed the habits of commuters, and how they read and retain your message. Let’s focus on the commuter habits of your customers and how this relates to your advertising. We know that billboards usually take 3 to 4 views to garner an impression from any one commuter. This is important for a few reasons: one, at ThinkTANK we move our AdVans every 3 to 5 days, thereby continually achieving new impressions and reinforcing old ones. Your audience does not stand still, they travel from one road to the next, when we move our AdVans we think about where your audience travels and reinforce your message with those who may have seen your billboard elsewhere while still exposing it to new audiences. Finally, let’s consider the messaging. On billboards you have only 6 seconds to catch someone’s attention. It is vitally important to clearly and efficiently communicate your message. ThinkTANK can help you use this medium to its fullest advantage.Trailer Billboards
Mobile AdVan Advantage
Our mobile billboards have three main competitive advantages:
Mobile Billboards can reach 3 times more customers than static billboards. In general, the brain takes 3-4 views to make an impression. So after one week the repeated viewing of an outdoor billboard ad is of less value. Unlike static billboards our Mobile Billboards can be moved every week, making thousands of "fresh" impressions per campaign. Our billboards are reusable and eco friendly. Clients can have multiple campaigns using the same location, saving them time and money.
Almost 300 feet of effective advertising:
Each AdVan's billboard face measures 12' by 12', 144 square feet per side, giving you almost 300 square feet of effective advertising (also available in 10' by 18').
High-resolution digital print:
Our AdVans' billboard panels feature high-resolution, digitally produced graphics on a single sheet of highly durable flex-face vinyl, which resists fading and lasts approximately 2 years.
Reusable and interchangeable:
Need to make banner text or print changes? If so, additional stickers (snipes), chloroplast and other mediums can be simply applied or removed without replacing the entire banner.
Optional drive time and features:
You can host promotions with your giant Mobile Billboard (i.e. a highly visible base for your mascot, handouts, giveaways, promotional products, Segway patrol and more) for a nominal fee.
Do you want your AdVan campaign to be even more effective? Ask about our optional drive time packages.
Full service creative design:
NO AD? NO PROBLEM! We can work with your design team or use one of our designers, from creative services and ad preparation (if necessary), to full advertising concept creation, we are ready to get to work. There are no additional fees if your design is print ready. Please check the Billboard Specs page to find out if your ad meets our requirements.We also do custom campaigns, unique cut outs and advertising props.
Locations and distribution:
We utilize a grid of carefully selected, paid private locations and a group of public spots that garner the largest traffic commuter counts. We can target specific areas based on your needs and audience. We can also target specific events and locations.
Every 3 to 5 days, our mobile AdVans are moved through out a circuit of locations that are place where your audience travels. This means that your campaign is making fresh impressions in the minds of your potential clients.
As is the case with broad static billboard campaigns, you don't have to pay for hard to see locations in alleyways, behind trees, areas screened by series of poles and lines, or spots that are otherwise obscured.
Given their elevation, static billboards often get tuned out, as commuters get accustomed to their physical location along their typical routes. Our mobile AdVan billboards are at eye level, in your face, unusually shaped and naturally catch one's attention.