Wednesday April 29, 2015
It wasn't all that long ago that you could bring up Google+ and most people would stare blankly at you. Today, Google+ use has skyrocketed. It is now the second largest social network in the world, behind Facebook of course. In an online world that is filled with social networks Google+ has managed to find a niche, offering services that other social networks do not. Video hangouts, for example, take group discussions and Q and A sessions to an entirely different level. Features such as circles and communities allow you to follow and connect with like-minded individuals.
Where Google+ really shines is its business accounts, also know as Google My Business. Like any social network, My Business allows you to build a profile, upload pictures, and create posts. Where it differs is in the rewards that Google provides to businesses who take advantages of Google's products and services. Having a Google My Business page greatly increases your chances of appearing on the first page of search results through local SEO. Local SEO listings are the "map pack" that appears at the top of a search results pages, displaying local businesses related to the topic that you searched. The only way to earn a place in these results is to have a Google My Business page.
That's not the only benefit of having a My Business page. They also provide the opportunity for your clients and customers to rate and review your business. This creates online conversation about your business, helping to add authority to your website. Additionally, good ratings and reviews generate good publicity for your business. Think of it as the online version of word-of-mouth.
If you have a Google+/Google My Business page that you've been neglecting, it's time to give it some love and enjoy the benefits. If you don't have one yet, it's alright. Creating a Google+ account is relatively easy. To get started you just need a Gmail address.