Advantages of Outdoor Advertising Using Billboards
Outdoor Advertising encompasses many different mediums, but the largest in this segment and the most effective is Billboards Advertising. Billboards offer such benefits as:
- 24 hours 7 days a weeks messaging.
- Reaches thousands of daily commuters
- little upfront creative costs
- One of the only traditional media that is still growing
- Ability to geographically target and deliver percentages of population.
There’s a science behind billboards, perhaps a little magic in there, too. Here’s the gist of it. Traffic counts tell you impressions. Impressions tell you how many people saw your ad. Ad retention depends on demographics, relevance or irrelevance of your message, and how creative your ad is. Billboards are open mediums, meaning the demographics are wide and varied, making them extremely effective branding tools.
We can take into account your target audience and their commuting patterns before securing billboard space for your out-of-home advertising campaign.
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6 Reasons Outdoor Advertising (Billboards) Are Effective
With consumers accustomed to flipping the channel, turning the page or clearing the screen when an ad pops up, Outdoor Advertising is the perfect medium to combat such trends and successfully capture your target market.
Total Reach with Billboards
Outdoor Advertising provides broad coverage and targeted market reach. It is the most visible media exposed to everyone who goes outside of the home to work, school, shop or play.
The continuous presence of Outdoor Advertising produces frequency levels unmatched by any other medium.
Not only can you reach mass audiences with Outdoor Advertising, but it also allows for targeting specific communities, groups, ages, income levels, and more.
24 hours a day, 365 days a year, billboards generate repeated exposure, delivering your message over and over again.
Outdoor Advertising can be situated in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime target areas exactly!
Low Cost Per Thousand
The lowest cost-per-thousand of any media, Outdoor Advertising is unsurpassed in its ability to supply long-lasting impressions, coverage, reach and frequency.
Static Billboards vs Digital Billboards: What's Right For You?
ThinkTANK A Billboard Companies Take
When it comes to growing your business, there is nothing more effective than outdoor advertising and when it comes to effective outdoor advertising, it helps to have the right mix of distribution.
ThinkTANK specializes in outdoor/out-of-home advertising.
The typical outdoor industry is like many others. The best customer service, rates and locations often go to the companies with the greatest buying power, which typically describes big businesses or those that have the funds to hire large advertising agencies. As a result small to midsize companies can sometimes wind up paying more and getting less, until now, courtesy of ThinkTANK.
ThinkTANK helps small to midsize businesses tap into the benefits of large campaigns on a conservative budget. We use formats such as static billboards and mobile billboards with select locations to maximize targeting the Edmonton Market.
For locations and rates please contact us.
Outdoor Advertising Resources
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