Questions You Should Ask
If you are looking to find the best digital marketing company for your business, you should consider the following questions.
How transparent is their pricing model?
Is their pricing model readily available, and are they able to explain how their pricing works? Are there any “hidden costs” such as mark ups on Google ad spend? A great agency will be able to break down their costs for you and many will even allow you to be directly billed by the advertising platform (AdWords, Facebook, LinkedIn, etc.) so that billing is completely transparent.
How large is the digital agency? Is it one person who is a Jack-of-all-trades, or a team of experts in a variety of fields?
Web designers are great at designing websites, but are not always great at Analytics. Digital marketers are skilling in analyzing data and making informed campaign optimizations, but are not as skilled in developing compelling websites and landing pages. For this reason, you should ideally have a team of digital marketing and web experts collaborating on your campaign in order to get the best ROI.
How involved is the agency in the community?
Great agencies typically spend time involved in corporate social responsibility. It’s a key indication that they value their reputation, are proud members of their community, and are here to stay.
Is the team capable of simultaneously thinking on both high and micro levels?
A high-level mindset ensures that the campaign will head in the right direction, while micro-considerations keep everything on track and ensure that the campaign achieves its goals.
Are they fully certified in Google’s paid advertising platforms and Google Analytics?
It is critical to use a fully badged Google-certified partner to provide digital marketing services. They are trained in all of Google’s offerings and know how to best interpret and utilize incoming data.
What services does my company need help with? Do we need a strategy, implementation, or both?
Many digital marketing agencies are happy to build you a strategy around a specific service, but won’t roll up their sleeves to help you execute it. Some companies may only provide specific services, or are only able to execute certain parts of the strategy. It is important to know what your needs are and if a company can fulfill them.
ThinkTANK Advertising is Proud to support the city of St. Albert Alberta with the following services:
- Web Design
- Digital Marketing
- SEO - Search Engine Optimization
- Local SEO
About St. Albert Alberta
Located Nortwest of Edmonton, St. Albert is the fifth largest city in Alberta. Founded by father Albert Lacombe in 1861, St. Albert is reach in history, and culture. St. Albert is one of the first established Metis settled towns in Alberta. Situated on the Sturgeon river bed, St. Albert has natural areas interspersed along beautiful hiking trails that winds its way through the City.
There is a thriving business community in St. Albert Alberta, The District Chamber of Commerce is located at:
71 St. Albert Trail
St. Albert, AB T8N 6L5
Check it out the site here