Tuesday October 31, 2017
As a small business owner it can be challenging to reach out to your local market. You don’t have to spend a fortune taking out full-page, full-colour newspaper ads to let potential customers know that you’re open for business. There are far easier, more affordable ways of promoting your business locally.
5 Tips and Tricks to Promote Your Business Locally
Utilize your website to its full potential
A website is a dynamic sales tool that can make a huge difference for your business. Whether you’re looking to penetrate the local market or you want to take your business globally, an attractive, informative website can make a huge difference.
Submit your business listing to popular local directories
Online directories are another way to boost local SEO and help your business be found online more easily. There are a tonne of free directories that you can submit your site to including Google, Bing, Yelp, FourSquare, and Yellowbook, Don’t shy away from listing with smaller, more local directories either. They add just as much value as the larger players do.
Have an active social media presence
Simply having a social profile isn’t enough anymore. Social media provides the opportunity to engage your audience and regularly interact with potential customers. Share interesting articles, links to your blog posts, upcoming events, or even updates on current projects! Be sure to interact with your followers as well, answering questions or replying to comments they make. The type of social media you use depends on your business. Facebook, Twitter, and Google My Business are all great places to start. If you’re a B-2-B provider, LinkedIn is another great channel. Do you sell directly to individual consumers? Pinterest and Instagram can be a great fit!
Make videos to promote your business
YouTube is the second largest search engine in the world! Canadians watch more YouTube than anyone else in the world! We actually spend more time watching YouTube than traditional television. Essentially, it’s an entirely new way to reach your target audience! Once you’ve created a video, you can implement the following tactics to maximize its impact:
Claim and verify your Google My Business listing
Google My Business is a crucial element to your local SEO. It determines how your Maps listing will appear and provides additional real estate at the top of the search engine results. My Business also gives the opportunity for social validation through its review system. Claiming and verifying your Google My Business listing gives you the ability to change and update the listing as necessary, giving you total control over your online presence.