Calgary Digital Marketing Company

ThinkTANK Advertising is a Google-certified agency offering quick, affordable digital marketing services in Calgary. Our simple, results-driven approach has delivered success and helped clients grow their business.

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Boost Business With Digital Marketing

ThinkTANK offers a simple and effective approach to digital marketing services in CalgaryWith effective social media strategies, high-performing Google AdWords campaigns, and everything in between our team is dedicated to providing you with a competitive advantage.

Success You Can Measure  

What makes digital marketing so effective? It delivers measurable results! Our advanced reporting system not only allows us to demonstrate our success, but also lets you see where it's coming from. 

Digital marketing provides measureable results! Through our advanced reporting systems we can not only demonstrate success, but actually show where success is coming from.  ThinkTANK's digital marketing team is happy to sit down with you and explain how we've helped clients receive up to 200% lift in conversions and up to 250% increase in monthly engagement

Check out our case study!


ThinkTANK Advertising & Design
Calgary, Alberta

Digital Marketing & SEO Case Study

Digital Marketing That Packs a Punch

In any given market place there are hundreds of companies competing for business. To be successful you need to differentiate yourself from the pack. ThinkTANK’s custom designed digital marketing solutions provide Calgary businesses with value and a distinct competitive advantage.

You're probably wondering: what exactly is digital marketing?

Digital marketing is a huge umbrella with a wide variety of services under it, including paid advertising, social media, content marketing, SEO, and more. Our team of digital marketing specialists are trained and experienced in the following areas:

  • Digital Marketing Strategy
  • Paid Advertising and Optimization
  • Social Media Strategy
  • Content Marketing
  • Search Engine Optimization
  • Analytics and Reporting

ThinkTANK is proud to be a full badge Google-Certified Partner for Google AdWords and Analytics. 

 

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Digital Marketing Offerings

Digital marketing agencies offer a number of different services in order to delivery success to their clients, including:

  • Brand development
  • Digital marketing strategy
  • Content marketing
  • Paid search advertising
  • Mobile marketing
  • Local Search Engine Optimization (SEO)
  • Organic SEO
  • Social media marketing
  • Email marketing
  • Website design and development
  • Analytics and reporting
  • Web hosting
  • Creative design capabilities
  • Video production
  • Marketing automation
  • 3rd party agency partnerships and accreditations
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DIGITAL MARKETING PROCESS

Step One

STEP 1: DEVELOPING A SUCCESSFUL DIGITAL MARKETING STRATEGY

Even the best products or services will fall upon deaf ears if they are not marketed correctly. Having a well thought out strategy is an essential part of your success. Determining the campaign’s purpose is a crucial first step in creating an effective strategy.

  • What are your goals?
  • What challenges have you faced with previous marketing efforts?
  • Who is your ideal audience or audiences? What are their characteristics and demographics? What questions do potential clients often ask? How do you currently attract them?
  • Where do your potential clients search for your products and/or services?
  • What is the value of your products and/or services to potential clients?
Step Two

STEP 2: CREATING AND MAINTAINING A POWERFUL WEBSITE

  • Does your website appear cluttered and confusing?
  • Does it take a considerable amount of time to load?
  • How easy is it for customers to find contact information?
  • Is your site mobile friendly?
  • Are your rankings suffering due to poor SEO techniques?
  • Is it easy to update?

These questions are crucial, especially when taking into account that a visitor will abandon a page in less than thirty seconds if they do not find relevant information. The reality is, a poorly designed web page can sabotage any hopes of your campaign being successful. This step is extremely important, especially if you suspect that your website is lacking in certain areas.

Step Three

STEP 3: GENERATE MORE TRAFFIC

Increasing website traffic increase the number of opportunities to turn visitors into leads. Blog writing, social media, on- and off-page SEO, and paid advertising are all strategies we recommend to increase traffic and bring new, qualified visitors to your site. Here are just a few examples of how these work:

  • Create blog posts that address problems or paint points that your audience is experiencing.
  • Use social media platforms to building a following, share blog posts, and engage in conversations with your ideal audience. Take it up a notch by segmenting your audience based on their interests.
  • Conduct keyword research to identify target keywords, optimize your website and content around these keywords, and build relevant, quality links to your site.
  • Use paid advertising such as Google AdWords or Facebook advertising to drive relevant traffic to your website.
Step Four

STEP 4: CONVERTING TRAFFIC INTO QUALITY LEADS

In order to draw in your audience you need attractive offers and calls to action. Here are just a few examples of how to win over your ideal audience:

  • Place Calls to Action (CTAs) throughout the site to capture interest right when the audience is ready to engage.
  • Build landing pages that promotes your offer and has a built in lead form to collect contact information
  • Upon completing the form the user will gain access to the offer, receive an auto responder email with the details, and be entered as a lead in your customer relationship management (CRM) system.
Step Five

STEP 5: CONVERTING YOUR WEBSITE LEADS INTO SALES

Marketing automation saves time, creates consistent messaging, and gets things done!

  • Lead Intelligence: Know which pages your leads view and when they return to your site. Lead scores are generated for all leads so you know whom to contact first.
  • Segment leads: Leads are segmented into lists based on the form they complete or information you collect. This allows you to quickly send targeted messages.
  • Lead Nurturing: Various lead nurturing campaigns are developed to further educate “Top of the Funnel” leads down to sales. We call it “The Drip”.
  • Email Marketing: Email marketing is used to send timely messages to all contacts in your system.
  • CRM Integration: Integrate Customer Relationship Management (CRM) software for an improved sales process and a closed-loop marketing campaign.
Step Six

STEP 6: MEASURE EVERYTHING

If you don’t track and measure success, how can you expect to replicate it? Here are just a few key areas you should keep your eye on:

  • Web traffic patterns and statistics
  • SEO rankings and results
  • PPC reach, cost, and conversions
  • Blogging engagement and effectiveness
  • Social media audience growth and development
  • Email subscribers growth and engagement

About Calgary, Alberta

Calgary is a major city in Alberta, Canada, located about 45 minutes east of the Rocky Mountains. It is this close proximately that allows for Calgary’s well-known weather phenomenon, Chinooks. Chinook winds can change a cold winter’s day into a warm, spring-like one in just a matter of hours. Calgary hosts a number of professional sports teams including the Calgary Flames (NHL), Calgary Stampeders (CFL), and Calgary Roughnecks (NLL), as well as many semi-professional and amateur teams. The city has a well-diversity economy with a wide range of businesses including energy, environmental, health, manufacturing and more, offering ample employment opportunities for both blue- and white-collared workers.

ThinkTANK Advertising is proud to offer the city of Calgary the following services:

Questions You Should Ask

If you are looking to find the best digital marketing company for your business, you should consider the following questions.

How transparent is their pricing model?

Is their pricing model readily available, and are they able to explain how their pricing works? Are there any “hidden costs” such as mark ups on Google ad spend? A great agency will be able to break down their costs for you and many will even allow you to be directly billed by the advertising platform (AdWords, Facebook, LinkedIn, etc.) so that billing is completely transparent.

How large is the digital agency? Is it one person who is a Jack-of-all-trades, or a team of experts in a variety of fields?

Web designers are great at designing websites, but are not always great at Analytics. Digital marketers are skilling in analyzing data and making informed campaign optimizations, but are not as skilled in developing compelling websites and landing pages. For this reason, you should ideally have a team of digital marketing and web experts collaborating on your campaign in order to get the best ROI.

How involved is the agency in the community?

Great agencies typically spend time involved in corporate social responsibility. It’s a key indication that they value their reputation, are proud members of their community, and are here to stay. 

Is the team capable of simultaneously thinking on both high and micro levels?

A high-level mindset ensures that the campaign will head in the right direction, while micro-considerations keep everything on track and ensure that the campaign achieves its goals. 

Are they fully certified in Google’s paid advertising platforms and Google Analytics?

It is critical to use a fully badged Google-certified partner to provide digital marketing services. They are trained in all of Google’s offerings and know how to best interpret and utilize incoming data.

What services does my company need help with? Do we need a strategy, implementation, or both?

Many digital marketing agencies are happy to build you a strategy around a specific service, but won’t roll up their sleeves to help you execute it. Some companies may only provide specific services, or are only able to execute certain parts of the strategy. It is important to know what your needs are and if a company can fulfill them.